dihard does it again with a comprehensive assesment of Starbucks’ attempts to sustain profits — or just stay relevant — as we approach the end of a rather bleak decade.
One bit in her report set my neck hairs on edge:
… Rumors have spread that Starbucks is actually bringing the breakfast sandwich back. Apparently, they’ve been “reformulated to eliminate the ‘smell’ problem.”
Scary.
This is very wrong, but there was already something deeply wrong with a breakfast sandwich that is just called a ‘breakfast sandwich’. What’s in the sandwich? Eggs? Bacon? Coco Puffs? If you can’t describe it by referring to its actual ingredients, I already suspect that it is Not Food, even before you start talking about things like ‘reformulation’.
Oatmeal, people. It is the most perfect breakfast.
